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The Story of the Sale: 57 Front Street #302
Your Behind the Scenes Look at How We Sold this Home.
Are you ready to sell your home? Schedule a call with our team to get started.
Sales Price: $740,000
Homeowner Jan Larsen, NYC artist and owner of Jan Larsen Studios and the Robertson House art gallery located in Singapore needed help selling his beautiful loft-like condo in DUMBO, Brooklyn.
The Essence of a Home
There was some beautiful art hanging in the halls leading to the apartment. We asked Jan if we could capture it in our content as we knew it would perfectly set the stage in showing the beauty of the condo itself, as well as point to the artistic and transformative tendencies of the neighborhood of DUMBO.
"It was a real pleasure working with Dave and his terrific team"
Setting the Stage
Leveraging Virtual Staging to Maximize Buyer Traffic
57 Front St. #302 was in great selling condition. The hardwood floors had just been refinished and the entire apartment freshly painted, but it was a completely blank slate. When you cannot professionally stage a home, an often great alternative is tasteful virtual staging. When done right, this can lead to increased buyer traffic and activity. Staged homes sell much faster and up to 20% more. For all virtually staged homes, the Saba Team creates large blown-up photos for all of our in-person showings so that buyers can envision the space furnished as they shop.
"Dave and his team virtually staged, profiled, listed, showed, and found a perfect buyer for my beautiful property in short order."
Maximize Your Reach
We researched the types of buyers that were likely to purchase at 57 Front Street and created a comprehensive marketing plan based on that information. We shared the marketing plan with Jan on where we planned to advertise as well as a marketing calendar of how we planned to execute each facet of our plan. Our strategy included a robust digital advertising plan across multiple social media networks.
"Professional, efficient, responsive, and upbeat"
Showcasing What Sells
We knew the high ceilings, natural light, balcony, common roof deck and the location were all major selling points from a buyer's perspective. So we made sure to showcase these features in our advertising to draw the buyer's attention in while maximizing traffic to the property. It sounds simple, but knowing and leaning in on what works in specific neighborhoods and markets, is key to selling a home more quickly and for top dollar.
"It was a real pleasure working with Dave and his terrific team, selling my Dumbo property"
Following Through
Our clients are our real estate partners
Through great organization, communication, a well-researched marketing plan and diligent lead follow-up, the Saba Team was able to find the perfect buyer. This work happens very naturally for the Saba Team, because our mission is to partner with our seller clients for the long term.
Towards the end of the process, there was some last-minute work required to get the final waiver and approval from the condo board. We were able to quickly source a vendor to expedite this need. Being prepared and having a team of professionals working towards one common goal was key in being able to follow through and deliver for our client partner, Jan.
"If you want it done right, go with David Saba."
Feedback from our Seller
"It was a real pleasure working with Dave and his terrific team, selling my Dumbo property this past winter. Professional, efficient, responsive and up-beat, Dave and his team virtually-staged, profiled, listed, showed and found a perfect buyer for my beautiful property in short order. I recommend him and his team without reservation. If you want it done right, go with David Saba."
-Jan Larsen / Jan Larsen Art
Ready to sell your home?
Schedule a call with our team to get started.